Trump says "use SI, not AI"; only 5 of 119 S&P 500 companies used 'superintelligence'
10 views
President Trump pressed the country to say "superintelligence (SI)" instead of "AI," but companies are largely not following. Chosun Ilbo, citing a Wall Street Journal analysis, reported Nov. 5 that of 119 S&P 500 companies that mentioned the technology in investor calls, filings and releases since last week, five used the term superintelligence.
According to Chosun, Trump signed an executive order in late September replacing AI with SI in government documents, saying "artificial" sounds fake, and posted last month that those who say AI instead of SI are treated as enemies. Elon Musk renamed SpaceX's AI unit "SpaceXSI," Tesla wrote in its earnings filing that "SI means the technology and activities previously described as AI," and Salesforce's Marc Benioff said "AIForce" becomes "SIForce."
Some executives hedge. Microsoft President Brad Smith corrected himself on a podcast to "building codes for SI safety." Nvidia's Jensen Huang used "superintelligence" on X the day after joining a White House tech-safety pledge, then told a Berlin event weeks later that "every company in Europe will be an AI company."
Mainstream Silicon Valley still says AI. Sam Altman said OpenAI will not change its name, and Anthropic used AI rather than SI in its 335-page IPO filing. In the WSJ analysis even the styling of SI (joined, spaced, capitalized) varied.
