Tech cultureMozilla calls in Numa Numa Guy and Overly Attached Girlfriend: "Come back to Firefox, away from AI-stuffed Chrome"

Mozilla has launched an ad campaign, 'Come Back to Firefox,' that evokes the late-2000s and early-2010s internet, when Firefox held up to 32% of the browser market.

Mashable reported the video features real-life internet figures from that era, including the Numa Numa Guy, Overly Attached Girlfriend, Annoying Orange and Tay Zonday of 'Chocolate Rain.' It opens with the Numa Numa Guy asking what happened to the internet, which used to be fun. Mashable said the video isn't AI-generated.

Mozilla pitches Firefox as a browser that pushes back against tracking and unwanted AI features, pointing to a free built-in VPN, AI controls that let users decide how many AI features they want, and an ad blocker on mobile.